Makeup Trends for 2024?

Mar 11

Graphic Liners: Expect to see geometric shapes, floating lines, and bold, colorful eyeliner designs. Think outside the traditional wing—experiment with shapes that frame the eyes in unique ways.
Smudged Smoky Eyes: A modern twist on the classic smoky eye, this trend features softer, smudged edges with a focus on deep, rich colors like plum, navy, and forest green.
Pastel Eyeshadows: Soft, pastel shades like lavender, mint, and baby blue will be popular, either worn as a wash of color or paired with bolder elements for contrast.

Glossy Lids: High-shine, glossy eyeshadows and lids are making a comeback, adding a wet-look finish that’s both modern and chic.
Glossy Lips: Glossy lips are back in the spotlight, with clear glosses and tinted formulas giving lips a hydrated, plump look.

Single Shade Looks: Coordinating eyes, cheeks, and lips in a single shade or similar tones is trending. This look is especially popular with soft pinks, peaches, and nudes for a cohesive, harmonious look.

Natural, Dewy Skin: Skinimalism continues to dominate, focusing on minimal makeup with a natural, radiant finish. Lightweight foundations, tinted moisturizers, and barely-there concealers that enhance the skin’s natural glow will be key.
Freckles: Faux freckles, whether real or drawn on, are still a popular way to add a youthful, fresh vibe to minimal makeup looks.

Metallic Eyeshadow: Gold, silver, and bronze metallic eyeshadows will be big in 2024, adding a touch of glamour to both daytime and evening looks.
Shimmer Highlights: Highlighters with a subtle shimmer will be used to accentuate the high points of the face, creating a glowing, ethereal effect.

Bold Reds and Berries: Classic red lips never go out of style, but for 2024, expect to see deeper, richer berry tones, as well as vibrant, fiery reds.
Blotted Lips: This trend features a more diffused, less defined lip line, creating a softer, more natural look. It’s perfect for those who prefer a less polished but still impactful lip.

Colorful Mascara: Beyond the traditional black, colorful mascaras in shades of blue, purple, and even green will be popular, adding a playful element to eye looks.
Fluttery Lashes: Long, fluttery lashes with a focus on separation and length will be in style, creating a wide-eyed, doll-like effect.

Blush Draping: This technique, popularized in the ‘70s, involves applying blush in a sweeping motion from the temples down to the cheeks, creating a lifted, sculpted look.
Bright Blush: Bright, bold blush colors like coral, fuchsia, and orange will be applied not just on the cheeks but across the nose and even on the temples for a sun-kissed, cohesive look.

Natural Brows: Embracing your natural brow shape, whether thick, thin, or somewhere in between, will be key. The focus is on enhancing what you have rather than dramatically reshaping.
Bleached Brows: For the more daring, bleached brows continue to trend, creating a striking contrast with bold eye makeup or even a no-makeup look.

Eco-Friendly Products: As awareness around sustainability grows, there’s a continued push toward using eco-friendly, clean beauty products. Refillable packaging, vegan formulas, and ethically sourced ingredients will be more prominent in 2024.

These trends offer plenty of opportunities for experimentation and self-expression, making 2024 an exciting year for makeup enthusiasts.

ID Creative Studio

What the experts don’t tell you